Business Intelligence and Analytics Consulting

Not only this, but the use of data has also allowed businesses to improve the methods with which they recommend new products to existing customers. Through the use of sophisticated machine learning algorithms, businesses have been able to utilize highly effective recommender systems that can study a customer’s past transactions using available data and then recommend products that are likely to appeal to the customer’s tastes.

 Another aspect of businesses that data analytics has had a positive effect on is warehousing. Traditionally, warehousing required many employees cooperating across different departments to ensure the business’ smooth operation. The use of data has significantly streamlined this process. By studying past trends in inventory management, a data analyst can build a model that will accurately predict when to purchase new inventory, sell old inventory, and when to increase warehouse capacity. This is of immense importance to brands in e-commerce that need to be as efficient with their inventory management as possible. These practices can save a significant amount of manhours, which can then be utilized to bolster other areas of the business. 

While the use of data analytics can help scale a business in a wide variety of ways, usually, it is the case that implementing complex data analytics can prove to be an arduous task. Because of this inherent complexity, we here at Mulberry Analytics offer data analytics facilities.

Data Analytics at Mulberry Analytics:

Mulberry Analytics has dedicated team of talented data analysts who are able to apply their unique expertise in the field of data analytics to facilitate the clients marketing needs. The quality that sets Mulberry apart from its competitors is how well it can personalize the interaction between the client and their customers. Using data obtained from various sources such as social media platforms and CRM’s the team can track the customers journey and extract valuable information that allows for effective audience segmentation. By segregating the most responsive customers from the least responsive ones the team can design optimized digital ad campaigns which target these customers and increase the client’s sales.  This formula has charted a path of continued success for Mulberry Analytics and the trend is sure of continue.

Businesses the world over have been swept by the data wave and the brands that have learned to ride this wave are faring much better in comparison to their counterparts. Utilizing data for business is something that has not been used to its full potential in Pakistan. This presents a unique prospect for businesses all over Pakistan and the team at Mulberry can aid these brands in getting the most out of this opportunity.