Pay Per Click (PPC) Marketing

At Mulberry we provide dedicated paid search specialists to manage your campaigns on the most complex platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly Bing Ads).

Real-Time PPC Management Services Driving Real Business Results

Traditional forms of marketing have historically been limited to advertisements on billboards, newspapers, magazines, and other conventional media forms. The hyper digitized world of today has provided fresh avenues for the field to advertising to explore. One of these is pay per click advertising. Maintaining an online presence is more critical for businesses now than it has ever been and pay per click advertising is an excellent way to generate this presence.

PPC is an excellent marketing tool and is a great way to add value to a business. PPC advertisings working mechanism is such that the advertiser is paid each time a web surfer clicks on an ad. This ensures that the ad only targets customers who are specifically interested in the product or service that is being advertised. This form of target-based marketing is significantly more effective than traditional forms of marketing as it boasts significantly higher conversion rates due to its targeted nature.

Furthermore, PPC advertising is an excellent way of generating traffic to a business’s website, a higher inflow of traffic to a website ensures that the business is successfully appealing to a wider audience. Given PPC advertising’s nature, this increased traffic to the website will be those consumers who are specifically interested in the product and/or service that the business is selling.

In addition to this, PPC advertising is extremely cost-effective and is a great way to generate the maximum return on your marketing investment. Each click has the potential to transform into a sale and, in turn, generate profit for the business. PPC advertising is suitable for both consumers and buyers. Consumers can peruse ads that are more relevant to their needs, and advertisers can cater directly to these consumers, which saves time on both ends.

PPC advertising is also conducive to the workings of search engines. PPC advertising, while extremely valuable to any business, can be difficult to implement. Many companies now offer PPC advertising services that businesses can utilize to ensure that their business gets the most out of their marketing investment. An example of such a company is Mulberry Analytics.

Mulberry Analytics and PPC advertising:

The talented team at Mulberry Analytics can effectively use PPC advertising to ensure that the client gets the best value for their investment. Using the latest practices in data analytics, the team at Mulberry ensures that they market their client’s business to only those consumers who are likeliest to be converted. In addition to this, the team at Mulberry understands that social media platforms are an excellent way to connect with customers online and thus serve as an excellent medium to facilitate the client’s business. Furthermore, PPC advertising can be an extremely tricky process. How effective a particular ad depends on the keywords that it uses to market the advertiser’s product or service. If the keywords are not appropriate, clients can be at risk of losing many customers. The team at Mulberry Analytics uses the best practices to identify which keywords can reel in the maximum number of consumers.

The global pandemic has been a wake-up call for businesses worldwide, and most of them now understand that if their business is to survive and grow, they need to maintain an online presence. The PPC advertising services at Mulberry Analytics are an excellent way to take the first step towards creating such a presence.