Hameed Latif Hospital launches a Women’s Health department with Mulberry
The Client
Hameed Latif Hospital is a 324 bedded tertiary care and post graduate teaching hospital in Lahore, Pakistan. The hospital provides 24 hours emergency services which are backed up by 14 state of the art Operation Theaters, 02 Angioplasty and Angiography Units, Delivery Rooms, Medical ICU’s, Neonatal ICU’s and well-equipped clinical indoor & outdoor departments.
The Challenge
Hameed Latif Hospital wanted to launch a department focused on Women’s Gynecological Health. This department would also cater to procedures which are considered taboo in the society for Women but are important for their health and well-being.
The Solution
Mulberry launched the department across digital mediums and began creating content and a narrative for the brand. Along with focusing on video content and doctor profiling.
Customer Benefits
Within a matter of months, the department known as MIGSU was established and all of its Marketing was handled & executed. Among other responsibilities, to enable growth, Mulberry became a consultant for the department as well. Leads were gathered, managed and converted and the foot fall for MIGSU increased.
Mulberry created and managed the Social presence as well. Along with providing leads management, the team also created awareness about the department and its treatments. Mulberry focused on creating Video Content for the department which also benefitted the brilliant Doctors/Surgeons and their Profiling. This strengthened the trust between Doctors and patients, something which is very important in this sensitive field.
Why Mulberry?
Mulberry’s team has a combined experience of over 50+ years, and a majority of that experience has been in the technology and healthcare industry. Our team’s knowledge, experience and USP of a robust Algorithm helped Hameed Latif connect with us. A partnership which we still cherish to this day.