Marketing is crucial to the operation of any business. It enables a business to promote its services, pulls in new customers and facilitates brand-customer relations. Traditional forms of marketing that included billboard campaigns, television spots, and articles in popular magazines are rarely used as extensively as they once were. Lately, many businesses have realized the importance of marketing in the digital realm, companies can reach customers the world over by simply a click of a button.
Digital marketing thus has been on the rise for quite a while, but with the onset of the global pandemic, the ability to market a brand digitally has moved to a higher plateau of importance. This digital transition is just one of many ways the global pandemic has changed the marketing landscape.
Reaching Customers through E-commerce and Social Media:
The pandemic’s most noticeable effect has been in the rise of e-commerce platforms and in social media marketing. Many brands have realized the need to bring their products to consumers online and investing in e-commerce has been the way forward. Amazons tightening grip on the global economy is a testament to the growing importance of e-commerce in our contemporary world.
Service-oriented brands have also spread their wings and actively began exploring diverse kinds of digital platforms. Many doctors now offer consultations on video calls, while banking has seen continued success in shifting most of their services online. In addition to this, the global pandemic has brought into perspective the importance of social media marketing for all kinds of companies. Brands have generally been quick to realize where most customers are now spending their time and have thus increased spending on social media campaigns designed to connect with as many customers as possible.
Shifting Consumer Values:
Many customers have predictably cut back on luxury items due to the constraints placed on them by the volatile economy, the market for luxury products has in turn stagnated. Additionally, customers are now increasingly wary of brands that do not privilege customer wellbeing in their strategies, regardless of the product or service that the brand might deliver.
This shift in consumer values has pushed brands to change the way they market themselves to the consumer. Many brands are now focusing on ways to deliver their products and services in the most cost-effective fashion possible. Furthermore, brands that have strived to provide safer experiences for consumers have experienced more success than brands who have neglected the message of safety. Changing marketing practices has been difficult for even the most well-established brands. Many other brands feeling the need of a professional touch have opted to employ companies that specialize in the business of marketing. One such company is Mulberry Analytics.
Navigating the pandemic with Mulberry Analytics:
The marketing team at Mulberry Analytics is well endowed to handle any client’s marketing needs, especially in these trying times. Using advanced analytical tools, Mulberry Analytics can effectively isolate which marketing practices appeal the most to customers and thus design marketing campaigns that are sure to advance the client’s business. In addition to this, the team expertise in e-commerce allows them to facilitate the client in a wide variety of ways, from optimizing an existing e-commerce platform to building a new one from scratch. Additionally, the marketing team at Mulberry has multiple specialists who can add value to the service it provides in their unique ways. These include capable UI/UX designers, Content Writers, Research Analyst, and other specialists who collaborate to deliver high-end services to the client.
Marketing is essentially the ability to understand customers’ demands and react accordingly. Usually, these demands change slowly over time, and brands have been able to respond accordingly. With the Onset of the Pandemic, however, these changes have occurred too soon and too fast, leaving many businesses struggling. Using advanced marketing such as those provided by Mulberry Analytics can enable brands to connect with their customers and reap the rewards once again.
