Fashion brand HANA emerges onto the scene with a trendy outlook & a promising future with Mulberry
The Client
Hana is an up and coming fast fashion brand for women. Their collection spread across casual wear to designer options, catering to both eastern and western tastes. Established nearly a year ago, the brand produces high quality apparels with sleek and trendy cuts.
The Challenge
Although Hana had a talented design and production team, but their sales did not exist. The small-scale efforts their team made on social media misfired and no brand recognition existed hence next to no sales. The parent company of the brand was ready to shut down Hana and move on from it.
The Solution
Mulberry Analytics engaged with Hana’s management team and analyzed their digital footprint to pinpoint their problems. We then presented them with a detailed proposal with steps to improve their sales. This began with securing their website, installing our pixel, integrating analytics, doing a brand audit and finally, running their campaigns through our algorithm.
Customer Benefits
Hana stands today with a stronger brand recognition & a renewed faith the parent company has in its future.
Their website is more responsive and friendly for customers to interact with and explore.
Our algorithm has now allowed Hana to understand its audience better, closely mimicking Hana’s ideal customer with targeted response. Analytics are now helping its Management to make strategic business decisions that work.
Moreover, our algorithm extracted 100,000 PKR worth of Sales for Hana from 25000 PKR Investment.
Why Mulberry?
Mulberry’s ability to take a deep dive into Hana’s pain points not only on a business level but understanding the technological gaps was key. Mulberry’s unique approach to customer dedication and becoming a partner for the customer proved groundbreaking. The strong hold of our algorithm, the role of data analytics and audience creation in our solution won over the team. Mulberry continues to bring value as we go on as partners.