Mausummery reduces its digital ad benchmark and expands operations
The Client
Mausummery Pakistan is one of the best-known brands in Women Wear in Pakistan. Established for over 20+ years, the company recently shifted its operations online. Leading the way for a digital tomorrow.
The Challenge
Mausummery had Online Sales Target that needed to be met and Digital Ad Campaigns that were not optimized or performing well for the company. They also wanted to rebrand their look and reach out to the wider Pakistan area.
The Solution
Mulberry began by deploying our Algorithm and integrating data across Mausummery’s platforms. Digital Ads were optimized, and Sales target were focused on. On the side, Mulberry also started a rebranding campaign which began with the online store.
Customer Benefits
Within a matter of weeks, CPL dropped, ROAS & ROI increased. Conversion rate went from 0.6 to 1.7 (further increasing with each campaign) and revenue target was achieved with just 5% of the budget instead of a usual 15%.
Why Mulberry?
Mulberry’s history of delivering the promises & achieving results created a strong portfolio. Along with great results on the Pilot Campaign with Mausummery, the Client was convinced of the team’s dedication and hard work. Presently, we continue to grow with Mausummery and add value as we go on as partners.