The Client
Phoenix Car Wash is a newly established business focusing on providing detailed car washing to its clients at a place of their convenience, for example at their homes or offices. Its operations are spread across 7 cities.
The Challenge
Phoenix Car Wash started doing well and was at the stage their popularity needed to catch up to their operations. Moreover, their digital marketing efforts were proving to be very expensive for them and with that climate, managing growth was becoming a challenge.
The Solution
Mulberry Analytics stepped in and first and foremost focused on reducing their CPL which was at an astounding rate. Within days, the CPL went down. The quality of leads was another issue which Mulberry focused on. Mulberry also began organizing and training the Customer Coordination Team and brought efficiency into their operations.
Customer Benefits
Due to a significant reduction in the CPL, Phoenix was able to tackle one of its main challenges to growth. Along with this, ROAS was also increased along with ROI. Secondly, they were also able to refine their target market. To give the customers the right experience, their Customer Care operations were streamlined, and the team was trained to handle the queries efficiently.
The team was able to grow without putting any extra expense on the company. This gave management more time to focus on quality and working on their future plans of product expansion & new markets.
Why Mulberry?
Mulberry’s style of work and dedication of the team allows every project to be handled in the most efficient manner. We play the role of partners. We care about the problems our Clients are facing. Our expertise in digital marketing helped us help Phoenix and collective team experience of over 50 years, allowed us to streamline and make their operations much more efficient. Mulberry continues to bring value as we go on as partners.