Punjab Government backed Incubator ‘Plan 9’ 3x their benchmarks to help Pakistani startups across the region with Mulberry
The Client
Plan9 is Punjab Information Technology Board’s tech incubator established with the vision of creating entrepreneurial ecosystem in Pakistan. Founded in 2012, they are the pioneer of incubation in Pakistan, striving every day to ensure sustainable growth of early stage, tech-product based startups.
The Challenge
Within each cycle of their incubation, Plan 9 has to ensure that it reaches far out to the entire region. It strives to create equal opportunity for their applicants. Their team began their first Lahore based campaign with PKR 25000 but got under 10 applications. This number was unacceptable & the team needed significant improvement in their reach & application.
The Solution
Mulberry Analytics sat down with the Plan 9 management team, discussed their requirements and goals. Plan 9 team shared their challenges and reservations. Mulberry analyzed their digital footprint and presented them with a detailed proposal with steps to increase the number of applications.
Customer Benefits
In one week’s, time, Plan 9 not only achieved significantly improved number of 72 Applications in 25K budget, but they also received advanced analytics of their application form because of Mulberry.
They could now track each section of the application and understand why people might be abandoning, giving them unbeatable insights to improve their outcomes. As a result of this highly successful campaign, Mulberry was able to secure more of their future campaigns.
Why Mulberry?
Not only did Mulberry excel at achieving Plan’s 9 goals via digital marketing campaigns through the Algorithm, we were also able to help Plan 9 customize their applications by giving them insights on applicant’s customer journey. Helping Plan 9 improve and connect better.