Maintaining a connection with your customer base has always been crucial to any business, it helps the business to relevant and grow. With the onset of the global pandemic, many of the usual communication lines that existed between consumer and business have now faded. Brands thus have had to discover new ways to connect with their consumers, and the bulk of this transition has occurred in the digital realm.
The Social Media Connection:
Since the rise of the COVID crisis, many brands have now turned towards social media since physical transactions have been rendered near obsolete. Having been confined to their homes, most people are increasingly spending time on social media to both stay connected to family and friends and make their daily purchases. This has encouraged brands to increasingly target consumers through social media platforms at unprecedented rates.
Social media sites are conducive to brand advertising for a wide variety of diverse reasons. Not only are they a platform for advertising but also provide a medium through which brands can interact directly with their consumers. The proliferation of activity on social media has been mirrored by CK Mondavi wines, who hold virtual educational tasting for their customers as part of a marketing campaign to augment brand outreach.
Alleviating Consumer Anxiety:
Despite the digital medium’s popularity, the need for physical interaction between brand and customer has not yet dissipated. Many consumers still need to purchase items that are not available online, others are still set in their ways and find it difficult to assimilate to the world of online platforms. Therefore, brands need to make their products readily available on their online platforms while making their interface user friendly to attract new customers accustomed to buying physically.
However, because of coronavirus dangers, most customers are typically anxious about making trips to buy items that they require. It is because of these reasons that the brands who have projected a safer image to their customers have seen more success. Consumers are naturally inclined towards using brands that follow the official protocols and guidelines at their outlets. This shows a commitment to the consumer’s safety and well-being, which makes it an appealing prospect to any consumer.
Brands and E-Commerce:
Another way through which brands have maintained connections with their consumers is by investing in e-commerce. E-commerce platforms provide a safe way for consumers to purchase most of their desired goods without going through the risks of making an outdoor trip. Brands with a strong e-commerce presence will naturally appeal to consumers more than brands that do not. Furthermore, brands are increasingly cognizant about making their logistic processes as streamlined and health conscious as possible
Connecting through social media, implementing the proper guidelines, or creating an e-commerce presence can be difficult for any business, which is why many companies now offer these services to various brands. One such example is that of Mulberry Analytics.
Preserving Customer Relations with Mulberry Analytics:
The team at Mulberry Analytics is well equipped to help any brand reconnect with its customers. The company uses advanced data analytics to study consumer behavior trends and can help the client react accordingly. Furthermore, their talented roster of content writers and social media managers has extensive experience working with social media. It can effectively aid the client in establishing a substantial presence on social media.
Furthermore, Mulberry Analytics also provides website design services that clients can utilize to make their websites more accessible to customers. An appealing website naturally speaks to the customers and can be powerful when linked with a social media presence. Mulberry can build a website from scratch and create a link between it and the client’s social media presence.
The global pandemic has been a struggle for us all. Our day to day lives have screeched to a halt, and we are finding new ways to adapt. Unfortunately, businesses are no exception to this and have had to establish new modes of communication with customers. While relatively fresh, these new methods can potentially be a blessing in disguise as they can help usher these brands into the digital age and make them more robust.
